From 2007 we will be sponsoring the world's only formation wingwalking team; Team Guinot.
Four Guinot branded Boeing Stearman biplanes will roar into airshows across the UK and Ireland with wingwalkers standing on the top wing. Reflecting the great performance of the Guinot brand, the aircraft will display a breathtaking sequence of loops, rolls and turns while wingwalkers wave and perform handstands against 150mph wind pressure.
"I am delighted to be launching the only four-plan wingwalking sponsorship in the world", says Team Leader Vic Norman;
"Airshows attract the second highest audience figures after football matches and we look forward to promoting Guinot to over 6 million spectators live each summer, working with Guinot salons wherever we travel."
"Wingwalking is highly aspirational for women; our wingwalkers are glamorous, vibrant females who prove the sky really is the limit. At airshows we are inundated with women who want to learn more about wingwalking and we will ensure that they all learn all about the Guinot brand and how to find their local salon. We will be sampling products, giving out vouchers to encourage spectators to book a treatment and look forward to inviting many Guinot salons to join the team at their local show."
"Of course wingwalkers face such extreme conditions that quality skincare is essential!"
Tony Robson, of R Robson Ltd., explains why he feels this sponsorship is right for Guinot:
"1 am always looking for ways to drive customers into salons, because I firmly believe that this is the way forward for the British beauty industry. And this exciting new association is an unique opportunity to increase both product visibility and the public awareness of the Guinot brand."
"When we met Vic Norman and all his team, we were immediately struck by the feeling they were people who not only embraced and shared our own ideals but were also a team whom we could all happily work with to develop our aims."
"Aerosuperbatics have come up with many exciting ideas to get our message over to the public and to keep
Guinot's position as a leading skincare brand in the UK
and Ireland over the next few years. And so we are very much looking forward to a long, close and mutually
beneficial partnership, but it's not a one way street. Let's face it, wing-walkers need a good skincare routine, and they know that with Guinot they will get the best!"
But now we need your help:-
The first challenge facing Team Guinot is the search for two new wingwalkers to train up ready for the 2007 airshow season. The team plan to launch a national media campaign announcing the search and urging potential high flyers to pick up an application form from their local Guinot salon.
Applicants wishing to land the ultimate in highflying careers must prove a head for heights and the desire to ensure Guinot stands out from the crowd. Great communication skills are essential as wingwalkers attract huge media interest on both a regional and national level.
In March, when the planes in their new livery are launched, thirteen finalists, one from each TV region across the UK and Ireland, will be invited to the team's base in Gloucestershire to battle it out for the honour of their region, their local salon and for the job.
The team expects their search for new wingwalkers and airshow marketing activity to attract significant media exposure and to drive many ambitious daredevils into salons across the UK and Ireland. So fasten your seatbelts and prepare for Guinot awareness levels to soar!
